Nutella Is Releasing A New Version Of Its Beloved Spread—Minus One Ingredient.

That delectable jar of Nutella is about to become much more tempting to vegetarians.

Fererro, the company that makes Nutella, said this year that it will provide a vegan version of its famed hazelnut spread. And if you thought it was vegan the entire time, you needed to be corrected. The product’s ingredients list claims that it has seven ingredients: sugar, milk, palm oil, cocoa, hazelnuts, lecithin (an emulsifier), and vanillin. However, a new version will be created without the milk ingredient.

“At Ferrero, we are always scouting and exploring new categories and emerging food trends,” the company stated in a statement sent to Plant Based News. “We plan to launch Nutella Plant-Based in autumn 2024, leveraging our beloved global brands’ innovative spirit and decades of expertise.”

This new addition to the Nutella family will provide the same identifiable experience by replacing milk with vegetable ingredients, creating a delectable new option to welcome even more people into the brand.”

However, there is an important caveat. For now, the company intends to launch the product in only a few European markets, including its native country of Italy. However, as Euronews highlighted, Italy is an excellent location to start because an increasing number of its citizens identify as “flexitarians” and are attempting to minimize their consumption of animal products.

The concept of plant-based Nutella has been in the works for some time. According to numerous reports, the parent business registered the trademark for the name “Nutella Plant Based” in both Italy and Germany in December 2023, indicating which other country it will launch in first.

This new product also fits nicely into Europe’s expanding plant-based market, worth more than €680 million ($736 million).

Giorgio Santambrogio, CEO of retail and distribution giant Gruppo VèGè, also verified the news of the new product in a LinkedIn post, stating that it is “tradition” for his company to be the “first retail company to be informed of Ferrero’s innovation.”

He commented, “It surely won’t convince everyone, but it undoubtedly cannot be said that Ferrero is not in keeping up with the times: in a market where demand for plant-based products has grown increasingly high, a giant like Nutella will certainly create a lot of competition, pushing other companies to focus on the sector and perfect their products.”

What’s New With Nutella Spread?

Ingredient Change: The new Nutella recipe will be missing one ingredient that was a staple in the original. While the firm has not officially revealed which component has been removed, it is believed to be palm oil. This modification is intended to appeal to more health-conscious consumers and those worried about the environmental impact of palm oil production.

Flavor and Texture: Despite the change, fans expect the new Nutella to have the same rich, creamy texture and delicious hazelnut-chocolate flavor. The brand has strived to ensure that the spread tastes just as good without the missing ingredient.

Why The change?

Health and Environmental Concerns: Nutella’s decision to eliminate a crucial component from its spread was most likely inspired by the growing desire for better, more sustainable food options. Nutella might lessen its environmental impact by eliminating palm oil while attracting consumers who value sustainable and ethical products.

Expanding the Market: This new version of Nutella may appeal to a broader audience, including individuals who may have shunned the original spread owing to dietary constraints or environmental concerns. It’s an intelligent effort to keep the brand relevant and on track with current consumer trends.

Availability

The new Nutella spread will soon be available in retailers nationwide. As with any new product, reaching all locations may take some time, so keep an eye on your neighborhood grocery shop. The brand is anticipated to release the latest version alongside its old offering, allowing customers to select the one that best meets their needs.

How To Enjoy?

Spread It: Like the original, the new Nutella can be eaten on toast, pancakes, waffles, or straight from the jar. The adaptable spread is still a delicious accompaniment to breakfast, snacks, and desserts.

Bake It: Incorporate the new Nutella into your favorite baking creations, including cookies, brownies, cakes, and pastries. The spread’s creamy flavor complements any sweet dessert.

In conclusion, Nutella’s decision to release a new version of its renowned spread with one fewer ingredient is a daring step that corresponds with current customer aspirations for healthier and more sustainable products. Whether you’re a long-time Nutella fan or new to the brand, this revamped version provides the same decadent pleasure with a modern twist. Try it out and see if you can taste the difference!

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