The Plant-based Dog, available in Ikea stores in Europe since last summer, is now making its American premiere.
Although most Ikea consumers visit the Swedish retailer’s huge locations to buy furniture or home products, an estimated 30% dine at the chain’s restaurant and quick-bite café. That’s right: while the Strandimon chairs and Kallax shelves have a timeless appeal, the meatballs and hot dogs are sometimes the proper lure.
Ikea has also announced that the plant-based and vegan Plant Dog will be available in its U.S. locations beginning today. The Plant Dog has been available in Ikea stores in Europe since last summer. Still, it is now making its American premiere alongside other meat-free menu items such as Plant Balls, Veggie Balls, Veggie Dogs, and Strawberry Soft Ice.
“Ikea is motivated by a desire to improve the quality of people’s lives. Helene von Reis, food manager at Ikea of Sweden, said that the company’s food division can help by providing more plant-based alternatives with a lower climate effect than animal-based solutions.
The Ikea Plant Dog is prepared with rice protein, apple, onion, salt, pepper, and a hint of smokiness, giving it a flavor of sausage. Ikea claims that the new hot dog has the same “snap” as a regular hot dog, an important aspect of the hot dog-eating experience.
Starting today, Tuesday, March 19, the Plant Dog will be available for 0.70 cents at Ikea Bistros in Ikea shops across the United States. (This is not a misprint; if you give them three quarters, you’ll get change back.) The Veggie Dog now costs $0.65, while the classic hot dog costs $0.75.
“We’re excited to launch the Plant Dog in the U.S.,” said Paul Fite, Country Food Manager for Ikea U.S. “We know that many people enjoy our hot dogs, and we’re excited to offer more plant-based options to our customers. We aim to make healthier and more sustainable eating simple, desirable, and affordable without sacrificing taste.
Although the Plant Dog will be available on menus in the United States this week, Ikea will celebrate with a “Plant Dog Baby Shower” at all of its shops on Thursday, April 11, from 4 p.m. to 8 p.m. local time. Shower attendees can receive their first (or second, or fifteenth) taste of the new dog while playing some Plant Dog-themed activities.
Why Is The Expansion Happening?
- Sustainability Goals: Ikea has been actively attempting to lessen its environmental impact, and growing its plant-based menu is an important component of this approach. By providing plant-based options, Ikea hopes to encourage customers to choose more sustainable foods, contributing to the company’s broader environmental goals.
- Affordability: At only 70 cents, the new plant-based soft serve is a delectable treat and an extremely cost-effective solution. Ikea’s price policy reflects its dedication to making sustainable dining affordable to all, regardless of income.
Availability
The new plant-based soft serve is now available in Ikea stores with dining areas. It’s being pushed out globally, so check with your local Ikea to see if it’s on the menu. The reasonable pricing makes it an easy choice for shoppers searching for a quick and environmentally friendly snack.
How To Enjoy
- As a snack: Try the new plant-based soft serve, a refreshing treat throughout your Ikea shopping excursion. It’s ideal for a quick pick-me-up while perusing the store’s extensive collection of home furnishings.
- Pair with Other Menu Items: To make a complete plant-based dinner, combine the soft serve with Ikea’s other options, such as veggie balls or plant-based hot dogs. It’s an excellent chance to try various sustainable and delicious options.
In conclusion, Ikea’s introduction of a 70-cent plant-based soft serve is an excellent complement to its expanding plant-based menu. With a focus on sustainability, affordability, and taste, this new product will appeal to those looking for environmentally friendly and cost-effective dining options. Take advantage of the opportunity to enjoy this delicious new treat the next time you’re in Ikea!
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